The newly designed Coca-Cola can, right, will go on sale in Japan
TOKYO — Coca-Cola Japan Co has redesigned its cans and bottles as part of its "The Coke Side of Life" marketing campaign. The beverage maker said Monday that the new look can will hit the Japanese market on Jan 29 before its introduction to the world market in March. "We live in a world where we make choices every day and 'The Coke Side of Life' encourages people to make those choices positive ones," said Marc Mathieu, senior vice president for carbonated soft drink core brands, marketing, srategy and innovation. "This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color."

WTF?

You are in the business of selling brown fizzy sugar water. This is not the definition of creating ones own "positive reality"... maybe its just a bad translation, but good lord.